Pure Colour

PURE EVOKE Instant Toner Pearl ITP
PURE EVOKE
PURE EVOLVE Intense Dark Blonde 100ml 6.00
PURE EVOLVE
PURE EVOKE Instant Toner Pearl ITP
PURE Instant Tones
PURE EXTREME Red 60ml
PURE EXTREME
PURE ARTISAN Fuchsia Pink 100ml
PURE Artisan
PURE Plex Blue Bleach Lightening Powder 500g
PURE Lightening Powder
PURE Creme Developer 20 Vol 950ml
Pure Developer
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PURE EVOLVE Light Brown Intense Violet 5.22
PURE EVOLVE Light Brown Intense Violet 5.22

Pure

PURE EVOLVE Light Brown Intense Violet 5.22

$16.95
PURE EVOLVE Dark Warm Coffee Blonde 100m 6.9
PURE EVOLVE Dark Warm Coffee Blonde 100m 6.9

Pure

PURE EVOLVE Dark Warm Coffee Blonde 100m 6.9

$16.95
PURE EVOLVE Dark Redish Blonde 100ml 6.6
PURE EVOLVE Dark Redish Blonde 100ml 6.6

Pure

PURE EVOLVE Dark Redish Blonde 100ml 6.6

$16.95
PURE EVOLVE Dark Red Copper Blonde 100ml 6.64 [DEL]
Sold out
PURE EVOLVE Dark Red Copper Blonde 100ml 6.64 [DEL]

Pure

PURE EVOLVE Dark Red Copper Blonde 100ml 6.64 [DEL]

$16.95
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PURE EVOLVE Dark Blonde Neutral L6.0
PURE EVOLVE Dark Blonde Neutral L6.0

Pure

PURE EVOLVE Dark Blonde Neutral L6.0

$16.95
PURE EVOLVE Cool Mix Tone Pearl 100m PEARL
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PURE EVOLVE Cool Mix Tone Pearl 100m PEARL

Pure

PURE EVOLVE Cool Mix Tone Pearl 100m PEARL

$16.95
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PURE EVOKE Very Light Blonde Gold 100ml 9.3
PURE EVOKE Very Light Blonde Gold 100ml 9.3

Pure

PURE EVOKE Very Light Blonde Gold 100ml 9.3

$16.95
PURE EVOKE Intensifer Red 100ml IR
PURE EVOKE Intensifer Red 100ml IR

Pure

PURE EVOKE Intensifer Red 100ml IR

$16.95
PURE EVOKE Intensifer Orange 100ml IO
PURE EVOKE Intensifer Orange 100ml IO

Pure

PURE EVOKE Intensifer Orange 100ml IO

$16.95
PURE EVOKE Instant Toner Beige
PURE EVOKE Instant Toner Beige

Pure

PURE EVOKE Instant Toner Beige

$16.95
PURE EVOKE 9.92 Very Light Blonde Mocha Violet 9.92
PURE EVOKE 9.92 Very Light Blonde Mocha Violet 9.92

Pure

PURE EVOKE 9.92 Very Light Blonde Mocha Violet 9.92

$16.95
PURE EVOKE 8.1 Light Ash Blonde 100ml [DEL]
PURE EVOKE 8.1 Light Ash Blonde 100ml [DEL]

Pure

PURE EVOKE 8.1 Light Ash Blonde 100ml [DEL]

$16.95
PURE EVOKE 7.4 Rich Copper Blonde 100ml 7.4
PURE EVOKE 7.4 Rich Copper Blonde 100ml 7.4

Pure

PURE EVOKE 7.4 Rich Copper Blonde 100ml 7.4

$16.95
PURE EVOKE 4.66 Dark Intense Red 100ml 4.66
PURE EVOKE 4.66 Dark Intense Red 100ml 4.66

Pure

PURE EVOKE 4.66 Dark Intense Red 100ml 4.66

$16.95
PURE EVOKE 3.0 Dark Brown 100ml 3.0
PURE EVOKE 3.0 Dark Brown 100ml 3.0

Pure

PURE EVOKE 3.0 Dark Brown 100ml 3.0

$16.95
PURE EVOLVE Darke Blonde Neutral Lowlight

Pure

PURE EVOLVE Darke Blonde Neutral Lowlight

$16.95
PURE EVOKE Intensifier Blue Mix tone
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PURE EVOKE Intensifier Blue Mix tone

Pure

PURE EVOKE Intensifier Blue Mix tone

$16.95
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PURE EVOLVE Very Light Blonde Beige Ash 9.71 [DEL]
PURE EVOLVE Very Light Blonde Beige Ash 9.71 [DEL]

Pure

PURE EVOLVE Very Light Blonde Beige Ash 9.71 [DEL]

$16.95
PURE EVOLVE Ultra Lift Natural Ash 100ml 12.01 [DEL]
PURE EVOLVE Ultra Lift Natural Ash 100ml 12.01 [DEL]

Pure

PURE EVOLVE Ultra Lift Natural Ash 100ml 12.01 [DEL]

$16.95
PURE COLOUR Chart Small 118 Shades

Pure

PURE COLOUR Chart Small 118 Shades

$55.99
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PURE EVOLVE Lowlight 8.3 100ml
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PURE EVOLVE Lowlight 8.3 100ml

Pure

PURE EVOLVE Lowlight 8.3 100ml

$16.95
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PURE EVOLVE 9.78 100ml
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PURE EVOLVE 9.78 100ml

Pure

PURE EVOLVE 9.78 100ml

$16.95
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PURE EVOLVE 9.25 100ml
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PURE EVOLVE 9.25 100ml

Pure

PURE EVOLVE 9.25 100ml

$16.95
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PURE EVOLVE 9.1 100ml
PURE EVOLVE 9.1 100ml

Pure

PURE EVOLVE 9.1 100ml

$16.95

Luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.


The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.


BIO-COLOURING SYSTEM

Pure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.


MICRO PIGMENT, LOW AMMONIA + PPD FREE

Pure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.


COLOUR BALANCED SYSTEM

Pure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.


SUPER REDS

Pure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.


INTENSE & SUPREME NATURALS

Intense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.


ULTRA LIFTS

Ultra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.

Top Brands

Top Selling Products

RefectoCil No. 3 Natural Brown 15ml
5.0
RefectoCil No. 3 Natural Brown 15ml

RefectoCil

RefectoCil No. 3 Natural Brown 15ml

$14.64
Hi Lift Peroxide 20 vol 1 Litre
4.5
Hi Lift Peroxide 20 vol 1 Litre

Hi Lift

Hi Lift Peroxide 20 vol 1 Litre

$8.95
RefectoCil No. 3.1 Light Brown 15ml
5.0
RefectoCil No. 3.1 Light Brown 15ml

RefectoCil

RefectoCil No. 3.1 Light Brown 15ml

$14.64
RefectoCil No. 2 Blue Black 15ml
RefectoCil No. 2 Blue Black 15ml

RefectoCil

RefectoCil No. 2 Blue Black 15ml

$14.64
Elleebana OneShot Lash Lift 10 Shot Refills 10pk
5.0
Elleebana OneShot Lash Lift 10 Shot Refills 10pk

Elleebana

Elleebana OneShot Lash Lift 10 Shot Refills 10pk

$56.95
Hi Lift Bleach Blue Refill 500g Bag
Hi Lift Bleach Blue Refill 500g Bag

Hi Lift

Hi Lift Bleach Blue Refill 500g Bag

$12.95
Hi Lift Peroxide 10 vol 1 Litre
5.0
Hi Lift Peroxide 10 vol 1 Litre

Hi Lift

Hi Lift Peroxide 10 vol 1 Litre

$8.95