Let's get something straight... this is seriously great hair. Get that straight style you want without the fuss - and frizz! Amazingly, the more you use it, the better your results will be. Heat responsive formula for naturally frizzy, curly or permed hair to create smooth, sleek styles. Deep penetrating conditioners make blow drying and straightening easier while providing protection from heat styling tools to leave hair silky soft and frizz free. Hold factor: 4