The new Pro One Aerolite is our most powerful hair dryer with Diffuser, It is the ultimate upgrade to your hair styling routine. Not only is this small blow dryer extremely lightweight, but it has been engineered with one of the most expensive and advanced motors in the market. The BLDC (Brushless Direct Current) Motor spins 20 x faster (110,000 RPM) than traditional hair dryers and dries your hair in less than half the time. The faster windspeed means that less heat is required to dry the hair quickly. This protects the hair from damage making it great for color-treated hair as it promotes color longevity. This professional hair dryer has been engineered with top-quality materials so that it lasts at least 10 x longer than traditional hair dryers. It is also relatively quiet when compared to hair dryers on the market now. Our loyal customers love the sound that comes from it, In Europe they describe it as a pleasant hum. Additonally, this bldc hair dryer cleans itself. It has an Auto-Clean function which reverses the spin of the motor to deep clean the filter.